Hi, I'm Lindsay.

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I'm on this little corner of the internet because I help people, brands and organizations find their voice through digital strategy. This includes social media, e-marketing, copywriting, blogging, podcasting, teaching, e-commerce and more. Particularly, I love working with small business owners, nonprofit organizations and programs for good. 

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I've spent 15 years playing around with my career to discover what I do best. I've had jobs in newsrooms, agencies, startups and more and what I've learned is I love content. Consuming it, creating it, discussing it. Need someone to explain what TikTok influencer houses are? Probably not, but I can do it.

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All that is to say: I have skills you don't even know you need. 

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Blackstar Communications services include:

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Social Media Marketing

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Social media strategy 

I come in and help advise on what's working, what's not and opportunities available.

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Social media launch

Need to launch social media profiles? Let's do it. I work with you to come up with an approved strategy, provide content and manage accounts. 

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Social media content creation
Don't have time to create your own content? I have it covered! From basic graphics and captions to Reels, I help bring content concepts to life so you can focus on growing your business. 

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Social media engagement

Content is just one way to grow your social media accounts. By engaging with other users, your platforms get more exposure and gain more followers. 

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Writing

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Content writing 

Still putting my journalism degree to use after all these years! Writing skills include reporting, blogging, ghostwriting, copywriting - the list goes on.

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Editing and content management

I love managing content teams, coming up with content ideas and working with writers on their pieces.

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Digital Marketing

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E-commerce

I use the internet to help you sell, sell, sell. I have experience with Shopify, customer service and product creation. 

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E-mail lists

Newsletter marketing - in my opinion - is the most powerful tool available to individuals, businesses, non-profits and more. Over the past three years, I have helped clients increase their open rates by up to 50 percent. 

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Giveaways 

Instagram giveaways are a great way to engage followers and gain brand exposure. I have experience managing dozens of giveaways for various brands and individuals. 

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Other Skills

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Interviewing

Currently, I host People Analytics, a podcast produced by StaffGeek. As a journalist, I know the importance of letting the guest speak and following up with relevant questions. I have also utilized my interviewing skills through multiple Instagram Live streams with Twist Out Cancer.

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Teaching 

I have worked with college-age students for 13 years and love the opportunity to help young talent grow and find their skills and passions. In those years, I created two intern programs from scratched, managed a third intern program and currently serve as an adjunct business professor at Aquinas College. Business Communications is a 101 course that introduces students to the world outside of college. 

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What does "Blackstar" Communications mean?

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On Jan. 8, 2016 - his birthday - David Bowie released his 25th studio album, Blackstar. 

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Two days later, the iconic rocker passed from his 18-month battle with liver cancer.

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The world was shocked - Bowie had not shared his diagnosis publicly - and knowing he was looking death in the face, Blackstar took on a whole new meaning. Bowie was a visionary up until his last breath. 

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I have honored my favorite musician in many ways: my dog's name, a tattoo, through my writing. Launching my own business is a culmination of my career so far - a career driven by a Bowie soundtrack, one inspired by a man who never cared if you thought he was weird or dressed funny. 

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Blackstar Communications represents a moment - a "Bowie" moment, if you will - in my career where I am free to give into creativity fully.

 

So, if you are ever pleased with an idea or outcome, know David Bowie had a little part in my creative confidence and Blackstar Communications is my nod to his influence.

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