Lindsay Patton | Principal, Blackstar Communications
Hi, I'm Lindsay.
I spent three weeks deciding between first person and second person for my About page. You know, those insignificant items that business owners toss and turn over. I decided on first person for this reason: My strength is offering a personal, friendly, collaborative experience for anyone I work with.
I'm on this little corner of the internet because I help people, brands and organizations find their voice through digital strategy. This includes social media, e-marketing, copywriting, blogging, e-commerce and more. Particularly, I love working with small business owners, nonprofit organizations and programs for good.
I've spent 15 years playing around with my career to discover what I do best. I've had jobs in newsrooms, agencies, startups and more and what I've learned is I love content. Consuming it, creating it, discussing it. Need someone to explain what TikTok influencer houses are? Probably not, but I can do it.
All that is to say: I have skills you don't even know you need.
Blackstar Communications services include:
Social media strategy
I come in and help advise on what's working, what's not and opportunities available.
Social media launch
Need to launch social media profiles? Let's do it. I work with you to come up with an approved strategy, provide content and manage accounts.
Still putting my journalism degree to use after all these years! Writing skills include reporting, blogging, ghostwriting, copywriting - the list goes on.
Editing and content management
I love managing content teams, coming up with content ideas and working with writers on their pieces.
Digital marketing and e-commerce
I use the internet to help you sell, sell, sell. Examples include e-newsletter strategy, giveaways, influencer marketing, online promotions and sales. I also have a little Shopify experience under my belt.
What does "Blackstar" Communications mean?
On Jan. 8, 2016 - his birthday - David Bowie released his 25th studio album, Blackstar.
Two days later, the iconic rocker passed from his 18-month battle with liver cancer.
The world was shocked - Bowie had not shared his diagnosis publicly - and knowing he was looking death in the face, Blackstar took on a whole new meaning. Bowie was a visionary up until his last breath.
I have honored my favorite musician in many ways: my dog's name, a tattoo, through my writing. Launching my own business is a culmination of my career so far - a career driven by a Bowie soundtrack, one inspired by a man who never cared if you thought he was weird or dressed funny.
Blackstar Communications represents a moment - a "Bowie" moment, if you will - in my career where I am free to give into creativity fully.
So, if you are ever pleased with an idea or outcome, know David Bowie had a little part in my creative confidence and Blackstar Communications is my nod to his influence.